Antonia J.A. Hock works at the highest levels of the luxury and ultra-high-net-worth market, advising the leadership of some of the world’s most recognized brands on the experience systems that define how their clients feel, decide, and return. She founded The AHA Group to do precisely this work - and today the firm is widely regarded as the leading authority in experience architecture for organizations operating at the highest levels of client expectation, with more than 300 engagements spanning luxury hospitality, private aviation, branded residences, luxury automotive, wealth management, and UHNW ecosystems.
 

Before founding The AHA Group, Antonia served as Global Head of The Ritz-Carlton Leadership Center, leading its global advisory and brand education business. Prior to hospitality, she spent a decade in senior leadership at Microsoft, directing the evolution of its worldwide services organization and leading large-scale transformations across multiple continents - experience that forged the performance accountability standards she brings to every engagement today. 

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Her most recent public work includes designing the complete customer experience architecture for the Rolex flagship boutique in London - the largest Rolex boutique in Europe - featured in Esquire Magazine. Her perspective on luxury, UHNW strategy, and experience leadership is sought by the Wall Street Journal, Financial Times, Bloomberg, Forbes, and other leading publications.
 

She advises CEOs and boards on aligning experience strategy with revenue growth, retention, and long-term brand strength. Her work spans four continents and nine industries, engaging audiences from C-suite boardrooms to global conference stages - with equal command in both.

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Antonia's background is truly global. She grew up in Greece, The Middle East, Africa, and spent time in the Indian subcontinent. When not building The AHA Group, she is an accomplished high-altitude mountaineer. She holds a BA from Dartmouth College and studied at The London School of Economics, conducting research at the School of Oriental and African Studies. She also studied Mandarin immersion at Georgetown University, as the only non-Chinese student in the program.